LEARNING LAB: Increasing the effectiveness of communication in disaster risk management. An ABC from advertising

By improving communication skills, identification of key audiences and strategies to better position the messages to be communicated, participants will be able to increase the impact of their messages on target audiences. This contributes, in a transversal way, to increasing the impact and sustainability of the activities carried out in the context of the four priorities of the Sendai Framework for Disaster Risk Reduction.